case study
Developing a Digital Voucher and Gift Card Marketplace with API Integrations
Our client, a Swiss e-commerce provider in the digital voucher and gift card market, needed a robust e-commerce platform to serve a wide and diverse customer base.
Built on OpenCart, the solution developed with BitStone supports the purchase and delivery of digital credits for gaming, entertainment, retail, and mobile services, offering customers a fast and seamless experience.
The Challenge
The client needed to support a wide-ranging catalog of digital vouchers and gift cards, including gaming services (PlayStation, Xbox, Nintendo, Blizzard, Steam), entertainment platforms (Spotify, Deezer, Google Play), retail and everyday essentials (fashion, supermarkets, electronics, food delivery), as well as mobile top-ups. The platform had to effectively manage this diverse product catalog while ensuring a seamless user experience.
At the same time, the business anticipated continuous growth and required a platform capable of scaling with market demand, ensuring reliable performance, efficient operations, and long-term adaptability.
The Solution
BitStone employed an agile methodology, fostering a collaborative environment between a team of 7-9 developers, testers, designers, and a project manager. This ensured efficient communication, rapid development cycles, and continuous improvement.
A Complex Ecosystem
The project consisted in the development of several elements: The Shop, WhiteLabel, App, and Codemaster, that function as an interconnected system. Codemaster acts as the central source, communicating with various APIs like Apple, Playstore, Nintendo, PlayStation, etc. and third-party coupon generators, guaranteeing the smooth generation and delivery of vouchers.
The WhiteLabel solution allows users to customize vouchers with the design of their choice and automatically send them to their employees, customers or partners - be it via SMS, email or in person.
Technologies
shop
OpenCart (Base Platform)
Programming Language
PHP
SEARCH ENGINE
Elasticsearch
FRAMEWORKS
ReactNative (Mobile Application), CodeIgniter, Laravel
DATABASE
MariaDB
Main Features and Benefits
Extensive catalog
The client provides the most extensive selection of digital vouchers in Switzerland, spanning gaming, entertainment, retail, mobile top-ups, and more.
User-friendly experience
Intuitive browsing, purchasing, and instant delivery, including downloadable vouchers in PDF format.
Business-ready features
White-label functionality enables companies to customize and distribute vouchers for employee rewards, customer loyalty, or partner programs.
Scalable Solution
The platform has a solid foundation built on agile development principles, designed to seamlessly accommodate future growth.
Key Insights
BitStone's meticulous approach in developing the Offerz.ch platform has resulted in a dynamic and successful marketplace for digital vouchers. The platform provides a convenient, feature-rich experience for users while ensuring scalability for Offerz.ch's future endeavors.