case study

Curaden: Powering B2B e-commerce with agile development

Driven by their mission to "Think Further" and promote lifelong dental health by empowering and inspiring dental care providers, Curaden has become a trusted partner for dental professionals worldwide.

Curaden enlisted the help of BitStone to create a comprehensive B2B e-commerce solution with multiple 3rd party integrations to support their extensive network transactions, serving customers in over 90 countries.

The Challenge

scaling B2B e-commerce

Curaden is one of the fastest-growing oral care companies, specializing in training dental professionals and manufacturing comprehensive and innovative oral health products.

A key pillar of their success is their extensive B2B e-commerce network, yet their existing platform faced limitations in scalability, performance, and integration with their ERP system.

The Solution

Agile expertise and full-stack software development

BitStone partnered with Curaden to address these challenges by deploying a dedicated agile team of 8-10 professionals.

  • Agile Methodology - Integration with various File Transfer Protocols (FTPs) for seamless data exchange.
  • E-commerce platform selection- BitStone implemented PrestaShop, a robust open-source e-commerce platform, for Curaden's 42 regional B2B platforms and continues its implementation. 
  • Full-stack development - The team's proficiency in full-stack development enabled them to manage both front-end and back-end development effectively.

Technologies

Programming Languages & frameworks

Node.JS, PHP, PrestaShop

Database

MariaDB

Content Delivery Network (CDN)

Optimizes website performance by caching static content

Cloud Services

AWS (Amazon Web Services) provides scalable and reliable infrastructure

development

  • Jenkins: Enables continuous integration and automated deployment
  • GitHub: Version control system for code management
  • Nightwatch.js: Automated testing framework for web applications

Key Achievements

Enhanced scalability and performance

BitStone migrated ERP synchronizations from PHP to Node.JS, significantly reducing processing time for large data imports.

Streamlined integrations

The team developed a transaction hub, enabling efficient integration of new ERPs, and reducing new site launch times from months to weeks.

Improved user experience

Features like on-the-fly pricing and personalized ERP integrations catered to the specific needs of B2B customers

Robust security

The solution prioritizes security with regular upgrades and best practices.

Beyond development: partnership and proactive problem-solving

BitStone's role extended beyond development, demonstrating a proactive problem-solving approach, and proposing several improvements to enhance Curaden's e-commerce platform.


First, we ensured technical debt resolution by identifying and addressing issues, ensuring the system's long-term health. 


Additionally, we optimized performance through techniques such as updating images to the WebP format, which improved the website loading speed. 


Moreover, BitStone actively recommended new features to further enhance Curaden's e-commerce capabilities.

Results and Future Growth

This collaboration has resulted in a highly reliable and scalable B2B e-commerce ecosystem for Curaden. With an uptime of 99.99%, Curaden can seamlessly serve customers worldwide and continue delivering its innovative oral care products.

Looking ahead, BitStone is committed to supporting Curaden's continued growth by expanding functionality and maintaining expertise.

Future development may involve:

  • Mobile app integration for B2B clients, enabling them to place orders and track inventory on the go.

  • Advanced inventory forecasting features to optimize stock levels and prevent stockouts.

  • Integration with dental practice management software for a seamless workflow.

  • Launching additional B2B e-commerce sites for new countries as Curaden expands its global reach. BitStone's agile development approach will ensure efficient and timely implementation for these new platforms.

“

Curaden

I’m working with BitStone because they are fast moving, target oriented, well structured and customer oriented. Their employees are always available, cooperative, with market oriented thinking.

Mathias Riechsteiner 

/  Head of IT

The benefits of working with a stable agile product team

Curaden's decision to partner with a pre-formed, stable agile product team at BitStone offers significant advantages. This established team brings a wealth of combined experience, streamlined processes, and strong working relationships.

Curaden benefits from reduced time-to-market due to the team's existing knowledge and expertise in agile methodologies, B2B e-commerce development, and PrestaShop. Additionally, the team's stability fosters smooth communication, knowledge sharing, and the ability to adapt to evolving project needs, ensuring Curaden receives a high-quality solution that can grow alongside its business.

Key Insights

Through this complex project, BitStone demonstrated its ability to deliver complex B2B e-commerce solutions through agile development, full-stack expertise, and a commitment to client success. 

The Curaden partnership is a testament to BitStone's dedication to building long-term, value-driven relationships with their clients.

Let’s work together!

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