case study

Building a Unified Digital Marketing Ecosystem for a Global Mobility Brand

A global company in the premium mobility sector wanted to strengthen its digital presence by transforming a static marketing website into a dynamic, data-driven digital marketing ecosystem.

The goal was to connect content, e-commerce, and communication channels into a unified platform, empowering the marketing team to operate independently, automate key workflows, and deliver a personalized experience to users across regions and languages.

The Challenge

The client’s existing setup relied on multiple disconnected tools for content management, email marketing, and e-commerce.This fragmented environment created silos between marketing, administration, and sales, resulting in duplicated work and limited visibility over user engagement.

The company needed:

A centralized content hub supporting multilingual updates and product information.
Automation for user registration, approvals, and notifications.
A way to connect marketing tools with customer behavior data.
A seamless e-commerce layer within the main marketing website.
The ability to personalize user interactions based on language, country, and behavior, without requiring developer input for every change.

The Solution

Our team designed and implemented a fully integrated digital marketing landscape combining content management, user authentication, marketing automation, personalization, and e-commerce.

The solution allowed the client’s marketing department to manage all digital touchpoints through a single, scalable ecosystem.

Technologies

Content & User Management

Contentful CMS, Custom Contentful App, AWS Cognito

Email & Marketing Automation

AWS SES, Klaviyo

Engagement & Personalization

Elfsight, Google Maps API

E-commerce

Shopify

Infrastructure & Storage

AWS S3

Key elements of the implementation included:

Contentful CMS as the central content management platform, enabling non-technical users to update multi-language pages and assets.
A custom Contentful app to handle user registration approvals, fully integrated with the authentication workflow.
AWS Cognito for secure user login and profile management.
AWS SES for automated transactional emails, including confirmations and notifications.
Klaviyo for marketing automation: newsletters, onboarding campaigns, and behavior-based segmentation.
Elfsight widgets for personalized pop-ups and user engagement triggers based on country, language, and user behavior.
Shopify integration for an embedded product configurator and e-commerce flow, providing real-time pricing and inventory synchronization.
Google Maps API for an interactive dealer locator and test-ride booking functionality.

The entire system was designed to communicate seamlessly, ensuring that content, user data, and marketing actions flowed consistently across all platforms.

Results

Unified Ecosystem

Connecting content, users, and campaigns under one platform.

Automated workflows

Reduced manual administrative effort and improved response times.

Enhanced personalization

Delivered tailored experiences across regions and languages through data-driven rules.

Faster campaign launches.

Enabling marketing teams to manage content and automations independently.

Consistent user experience

Ensuring a seamless interaction from first engagement to product purchase.

Scalable architecture

Built a flexible foundation ready for future integrations and marketing tools.

End-to-End Capability

This project highlights our expertise in building fully integrated digital marketing architectures, combining strategic planning, tool selection, and automation to create scalable, data-driven experiences.

We focus on how each tool interacts, ensuring data flows seamlessly across every layer of the marketing landscape. This integration-first mindset enables organizations to move from fragmented systems to orchestrated, measurable marketing operations.

We delivered this through four interconnected pillars:

Strategy

Translating business goals into a clear digital marketing architecture.

Tool Selection

Identifying the optimal mix of platforms and services to achieve scale and efficiency.

Integration

Connecting data, workflows, and user interactions across the marketing stack for real-time collaboration.

Automation

Streamlining complex processes through behavior-based triggers and smart workflows.

This holistic capability empowers brands to operate autonomously, innovate faster, and evolve their digital marketing ecosystem as their business grows.

Key Insights

Building an effective digital marketing ecosystem may include developing custom solutions and choosing the right platforms, but it also requires a strategic technical vision for how these systems connect and communicate.

By focusing on interoperability and automation, companies can replace isolated tools with a cohesive infrastructure that supports continuous marketing innovation.

This project illustrates how an end-to-end approach can transform a traditional website into a connected digital marketing landscape. By uniting strategy, integration, and automation, we empower organizations to operate efficiently, make data-informed decisions, and scale their digital impact.

Let’s work together!

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