case study
Empowering Artists with a Music Royalties Platform and AI Insights
Our client is a European music distribution and promotion company dedicated to supporting independent artists. The company enables musicians to release their work globally, gain visibility through playlist placements, and connect with wider audiences.
To sustain this mission at scale, BitStone developed a custom software platform that combines music distribution, royalties management, and AI-driven insights to help artists grow worldwide.
The Challenge
The client needed a robust, scalable platform to support the growing demands of its expanding artist community. The goal was to provide a comprehensive suite of tools that would:
- Enable wider exposure through global music distribution.
- Increase visibility with playlist pitching and promotion features.
- Help artists connect with new audiences more effectively.
In addition, the platform had to offer performance tracking and analytics so artists could monitor their releases, gain actionable insights, and build data-driven strategies for future growth.
The Solution
BitStone developed a custom software platform with a dedicated team of 4–5 engineers. The solution was designed to be accessible both on web and mobile, giving artists flexibility to manage their releases and insights on the go.
The platform is built around two main areas of functionality:
- Growth through reach, supporting global distribution, playlist pitching, and promotion.
- Growth through insights and strategy, providing analytics, performance tracking, and AI-driven guidance for release planning.
Technologies
Frontend
React, Flutter, Material UI/Metronic
backend
PHP, NestJS
infrastructure
Kubernetes, Prometheus, Grafana, Toglee, Kuma
Database
MariaDB, MongoDB, ElasticSearch
Growth through Reach
Growth through Insights and Strategy
Main Benefits
Global Reach
Leveraging the platform, artists now have seamless access to distribute their music across global streaming platforms.
Increased Visibility
Playlist pitching tools allow for greater discoverability and audience growth.
Data-Driven Insights
Artists can track their performance and audience demographics, helping them fine-tune their marketing strategies.
Streamlined Promotion
The promotional tools and AI insights equip artists to make informed decisions that drive success.
Key Insights
The platform addresses critical challenges for independent artists, from achieving global music distribution to managing royalties tracking, playlist pitching, and audience engagement. For the client, it delivers a scalable music distribution platform that expands services, strengthens artist relationships, and supports long-term growth.
This collaboration shows the value of building custom software solutions for music distribution and promotion. By combining global reach with music analytics and AI-driven insights, the platform helps artists grow their audiences and optimize releases, while enabling the client to enhance its role as a trusted provider in the music industry.