case study

Empowering iGroove Artists for Global Success

This case study presents a custom software solution developed through the successful partnership between BitStone and the music distribution platform, iGroove.

Spanning over a decade, the project empowers artists to achieve global promotion, secure playlist placements, and grow their audience worldwide.

The Challenge

iGroove required a robust, scalable solution to meet the expanding needs of its growing artist base. The primary objective was to deliver a comprehensive suite of tools that would enable artists to achieve wider exposure through global music distribution, enhance their visibility through strategic playlist placements, and utilize promotional features to connect with new audiences. Additionally, iGroove aimed to provide artists with the ability to track their music’s performance, gain valuable insights, and develop data-driven strategies for more successful music releases.

The Solution

BitStone delivered a feature-rich software platform created by a dedicated team of 4-5 developers. The solution includes a mobile version for convenient access on the go. It offers two key areas of functionality: growth through reach and growth through insights and strategy.

Technologies

Frontend

React, Flutter, Material UI/Metronic

backend

PHP, NestJS

infrastructure

Kubernetes, Prometheus, Grafana, Toglee, Kuma

Database

MariaDB, MongoDB, ElasticSearch

Growth through Reach

  • Worldwide Distribution. Seamless music distribution to major streaming services like Spotify and Apple Music, expanding artists' reach to a global audience.

  • Worldwide Playlist Pitching. Streamlined pitching tools to connect artists' music with influential playlists, boosting discoverability and potential fan base growth.

  • Promotion Tools. Integrated promotional functionalities to empower artists to effectively promote their music and connect with new fans.

Growth through Insights and Strategy

  • Detailed Analytics. In-depth analytics dashboards for artists to track their music's performance across various platforms, enabling them to understand their audience demographics and tailor their strategies accordingly.

  • Chart Performance & Award Analysis. Valuable insights on chart performance and industry recognition, helping artists identify areas for improvement and celebrate their achievements.

  • Strategic Release Planning. Expert guidance within the platform to assist artists in developing data-driven strategies for optimal music release timing and promotion. 
  • AI-powered features offer guidance for strategic decisions through valuable insights, such as estimating how popular an artist will be, in revenue. 

Main Benefits

Global Reach

Leveraging the platform, artists now have seamless access to distribute their music across global streaming platforms.

Increased Visibility

Playlist pitching tools allow for greater discoverability and audience growth.

Data-Driven Insights

Artists can track their performance and audience demographics, helping them fine-tune their marketing strategies.

Streamlined Promotion

The promotional tools and AI insights equip artists to make informed decisions that drive success.

Key Insights

The platform's comprehensive suite of features addresses the critical needs of artists seeking global recognition and audience growth.

The long-standing partnership between BitStone and iGroove highlights the value of building robust and adaptable software solutions that cater to the ever-evolving needs of the music industry. 

By empowering artists with the right tools for promotion, insights, and strategic planning, the platform has empowered iGroove's artists to achieve sustained global success.

Let’s work together!

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