case study
Stromer eBike: a Unified Digital Platform for Commerce, Content & Sales Enablement
Stromer is a global leader in high-performance electric bikes, dedicated to enhancing urban mobility through cutting-edge design, innovation, and performance. With headquarters in Switzerland, and a global presence, Stromer delivers powerful e-bikes designed to bring speed, joy, and freedom to everyday movement.
The Challenge
Stromer’s rapid global expansion required a more cohesive digital ecosystem to support its omnichannel sales strategy. With separate tools powering its Shopify eCommerce store, retailer portal, spare parts platform, and marketing site, workflows were fragmented and lacked end-to-end visibility.
The company needed to:
Consolidate direct-to-consumer (D2C) and business-to-business (B2B) operations.
Establish a stronger link between marketing content and commerce.
Integrate CRM and lead-tracking tools to empower sales.
Implement a scalable, multilingual content management system.
Custom development to support advanced workflows across warranty, spare parts, and IoT data
The Solution
Bitstone entered the project as a strategic consulting and implementation partner, supporting Stromer across technology selection, integration strategy, and software development.
Technologies
E-commerce & Sales Platforms
Shopify Plus - for D2C and B2B sales
CRM & Customer Management
Pipedrive CRM - integrated with a website and dealer portal
Content Management & Multilingual Support
Contentful Headless CMS - supports multilingual and multi-market content.
APIs & Data Connectivity
GraphQL APIs - connects IoT data, warranty systems, and lead sources
Custom Development & Integrations
Bitstone Development Support - builds custom modules, extensions, and integrations.
Shopify Optimization & Integration
Platform Takeover & Expansion
While the Shopify environment was originally developed by another vendor, Bitstone’s team took over ownership of the platform, enhancing and expanding its capabilities to support both B2C and B2B experiences
Audit & Strategic Optimizations
After conducting a thorough audit of the existing Shopify Plus setup, the team implemented a series of strategic optimizations.
This included delivering custom features for:
These enhancements improved product discoverability and user experience.
Seamless Brand Integration
To create a seamless brand experience, the Shopify platform was integrated with the marketing site, ensuring consistency in branding and user engagement.
B2B Enhancements & Retailer Portal
Additionally, connected product and customer data into the retailer portal, enabling dealers to manage B2B transactions within the same ecosystem.
Enhancements included:
These features catered to the specific needs of resellers, boosting operational efficiency and sales potential.
Marketing Site and CRM Strategy
Bitstone provided consulting services to Stromer’s internal stakeholders—including marketing, sales, and IT—to shape their digital foundation.
Guiding the selection and implementation of a modern CRM system (Pipedrive) to centralize lead tracking and sales activity.
Supporting the decision to adopt Contentful as the CMS, after evaluating alternatives and mapping technical requirements.
Connecting the CMS and CRM into a centralized content-to-lead pipeline, helping Stromer track how marketing interactions drive conversions.
Providing development support for custom integrations, ensuring that leads, dealer interactions, and service requests are visible throughout the full sales lifecycle
Results
Bitstone’s collaboration with Stromer resulted in a seamless digital ecosystem that supports Stromer’s growth and adaptability. Key outcomes include:
Shopify Enhancements
Improved performance with advanced functionalities, such as advanced spare parts filtering, B2B features, API connectivity.
CMS Integration
Headless CMS (Contentful) with localized content and SEO structure.
B2B + D2C Unification
Retailers and end-customers served through one digital platform.
CRM Adoption
Sales team empowered with pipeline visibility and lead tracking.
Lead Lifecycle Sync
Marketing, Sales and Service, connected via custom workflows.
Key Insights
Bitstone’s combined consulting and engineering expertise enabled Stromer to go beyond digital consolidation, empowering them to build a connected sales and service ecosystem.
Now, Stromer’s teams can launch multilingual campaigns with SEO-ready content, track leads from first touch through to closed sale and after-sale service, serve both B2B and D2C customers with a unified digital presence and respond faster to market shifts and integrate emerging mobility services.Bitstone is a certified partner of Contentful, Pipedrive, Hotspot, and other key tools used in this project - offering both strategic guidance and custom implementation.