case study
BitStone and Offerz.ch - Developing a Successful Digital Voucher Platform
Offerz.ch has established itself as the leading provider of digital vouchers and gift cards in Switzerland, a success largely attributed to their advanced e-commerce platform developed by BitStone.
Built on OpenCart, this platform efficiently serves a diverse customer base, offering a seamless experience of purchasing digital credits for various purposes.
The Challenge
Offerz.ch addresses a diversity of requirements by offering a wide range of digital vouchers, including gaming services (PlayStation, Xbox, Nintendo, Blizzard, Steam), entertainment platforms (Spotify, Deezer, Google Play), everyday essentials (Coop, Manor, Lidl, MediaMarkt, Zalando, Just Eat), and mobile top-ups. The platform had to effectively manage this diverse product catalog while ensuring a seamless user experience.
Additionally, Offerz.ch anticipated future growth and required a solution with great scalability. The solution had to be capable of supporting expansion and seamlessly scale in response to evolving market conditions, ensuring long-term success and operational efficiency.
The Solution
BitStone employed an agile methodology, fostering a collaborative environment between a team of 7-9 developers, testers, designers, and a project manager. This ensured efficient communication, rapid development cycles, and continuous improvement.
A Complex Ecosystem
The project consisted in the development of several elements: The Shop, WhiteLabel, App, and Codemaster, that function as an interconnected system. Codemaster acts as the central source, communicating with various APIs like Apple, Playstore, Nintendo, PlayStation, etc. and third-party coupon generators, guaranteeing the smooth generation and delivery of vouchers.
The WhiteLabel solution allows users to customize vouchers with the design of their choice and automatically send them to their employees, customers or partners - be it via SMS, email or in person.
Technologies
shop
OpenCart (Base Platform)
Programming Language
PHP
SEARCH ENGINE
Elasticsearch
FRAMEWORKS
ReactNative (Mobile Application), CodeIgniter, Laravel
DATABASE
MariaDB
Main Features and Benefits
Largest Selection
Offerz.ch provides the most extensive selection of digital vouchers in Switzerland, catering to a wide range of customer needs.
Convenient Experience
Users can easily browse, purchase, and print vouchers (PDF format) in a user-friendly interface.
Ideal Gifting Solution
Offerz.ch offers the perfect gifting solution for family, friends, employees, or anyone seeking a convenient way to give a thoughtful present.
Scalable Solution
The platform has a solid foundation built on agile development principles, designed to seamlessly accommodate future growth.
Key Insights
BitStone's meticulous approach in developing the Offerz.ch platform has resulted in a dynamic and successful marketplace for digital vouchers. The platform provides a convenient, feature-rich experience for users while ensuring scalability for Offerz.ch's future endeavors.
