Curaden AG is a Swiss company that specialises in oral health, helping dental services to thrive. They work in a B2B business model, but have always considered themselves more like close partners of their clients since the foundation of the company, more than 50 years ago.
Throughout the years they have developed a portfolio of over 40.000 products commercialised under their own Curaprox brand. Dentists and laboratories can order online or in their physical shops in several cities across Switzerland and surrounding countries.
They also offer alternative solutions to their clients supporting their business. A few worth mentioning are:
- Setting up the latest technologies and offering a backup system for radiology solutions
- Logistics and management and sustainability consulting for opening dental clinics
- Technical service and practical courses for thriving in the business
Curaden approached us with the task of creating a webshop for their extensive B2B product portfolio. Together we created their complex Dental Depot platform dedicated for their Swiss clients.
The challenge of the task laid in ensuring a seamless acquisition experience, the shop being integrated into Curaden’s ERP system. Furthermore creating a clear design for their ecosystem of services that can be easily understood by both their existing and potential clients
The success of their first webshop in Switzerland Curaden took the decision to extend it beyond the borders and opened online marketplaces across middle and western Europe, as an addition to their already existing physical shops.