Thrive Themes

Who?

Thrive Themes is a software company that specializes in WordPress related themes and plugins, which include an advanced website "drag & drop" builder, a newsletter tool, a comments focused plugin, and many others.

Story & Goals

In 2014, our collaboration with Thrive Themes was born. Together, we started developing what was going to become the Thrive flagship plugin to date, the Thrive Content Builder (now called Thrive Architect). Moving forward, our main focus was to make the Thrive Content Builder the best visual editor for WordPress, where people could easily build their websites without having any programming knowledge whatsoever. And it was a huge success, because people weren’t really used to this kind of live editing interface.

After the Content Builder, it followed Thrive Leads, then Thrive Clever Widgets, and so on. At the moment, in collaboration with BitStone, Thrive Themes has developed 20 different WordPress products.

The journey doesn't stop here. Together with Thrive Themes, we have long-term plans of creating even more conversion focused WordPress plugins, the end goal being to provide the users with a complete experience, being able to build an entire WordPress website without having to use any external software or any sort of programming language.

Used technologies?

Design: 

  • Adobe Creative Suite
  • Sketch
  • Zeplin
  • Balsamiq 
  • Principle and  Flinto

Development: 

  • PHP
  • WordPress
  • MySQL
  • Node.js
  • npm
  • Backbone.js
  • jQuery
  • Github
  • Jenkins

Testing: 

  • Selenium
  • QMetry
  • Chalk
  • Puppeteer
  • Postman
  • JIRA

Result

Since its collaboration with BitStone, the Thrive Themes user community continues to grow significantly, in 2018 being able to reach over 120 000 total users. Also, in the same year, the company has reached another milestone of crossing 2 million views on their YouTube channel.